Build the brand

you need for the

business you want.

If you are looking to build or grow a business in an environmental, cultural and financially sustainable way - you came to the right place.

the brand you need for the business you want

What exactly IS strategic branding?

Building a strong brand is one of the most critical steps when starting a business. It will have tremendous impact in the way your product and your company are received an understood. 

Powerful branding can add value, generate interest, and build trust.

But to do so, this brand needs to be built in on solid strategic principles. A pretty logo is worth nothing if it doesn't align with the message you are trying to convey, or the priorities of the customer you are targeting. 

Many people refer to visual brand identity (logo, color palette, fonts..) as "brand design". I believe visual identity is to branding what interior design is to architecture. It is undeniably important, and it requires a specific set of skills.  But before you start thinking of color swatches for the walls or where you want to put the sofa, you need to make sure the house is standing on solid ground. 

So, how do we build a show-stopping brand?

I´m glad you asked.

We build a strong, sustainable brand by aligning it with your long-term objectives, as well as the dynamic of the market and the psychological and behavioural profile of your ideal consumer.  

why work with me?

Brand strategy that works - based in three pillars.

Strategic Branding

Starting a business? Or maybe trying to take it to the next level. I will help you lay the foundations for a strong and profitable business that will turn your vision into a success.

Sustainable Growth

Is not longer enough to make great products. Customers demand social and environmental responsibility.

I’ll help you build a sustainable practice that doesn’t constraint growth.


The market is constantly evolving, so our brand has to too. Future proof your brand without compromising your heritage or overcomplicating your team with tools you don’t need.

No bs - guaranteed.

Welcome to the truth booth

You don’t need to hire someone to tell you what you want to hear. 
Which is why I won’t. I will tell you what you need to know and do in order to bring your business to the next level.

I’ve spent the past 15 years working in design, product development, branding, and strategy with companies of all sizes from all around the globe. From international retail giants and family-owned businesses to tech start-ups and independent design labels.

For all of them, I’ve done what I do best - understanding challenges and finding solutions. 

When it comes to business, I don’t believe in “permanent” solutions or “one size fits all” strategies. The market landscape and the consumer’s needs are ever-changing, so brands need to be both solid enough to withstand this change and dynamic enough to adapt to it. That is what strategic branding means to me. 


Check what our clients say about us

Her insights are always on-point and her predictions never failed so far. In this ever-changing environment, we are living in, she brings certainty and honest advice.The fashion industry needs more visionaries with her communications skills and her technical knowledge. It is a rare mix that has brought immense value to our brand.

Araceli Gallego

Fashion  Entrepreneur

If you’re looking for a no-BS approach to sustainability and ethical growth, you’ve come to the right place. I’ve met few people like Adela whose professionalism and skills are only matched by her refusal to compromise on quality and ethics.

Mona Jensen

Sustainability superhero 

We engaged Adela to conduct a branding and customer persona exercise for our financial software company. Her process is clear and thorough. Thanks to her branding and persona deliverables we are able to focus our marketing efforts leading to increased lead conversion.

Matt Wald

VP of Marketing



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