THE PASSION ENTREPRENEUR – Brand Strategy Workbook
Are you ready to turn your passion into a thriving business?
Introducing the “The Passion Entrepreneur” Workbook, the perfect companion to make the best out of the book! This workbook has been designed by the author (aka, me!) to help you put the learnings of the book into action. Let’s build the brand you need for the business you want!
This fun and interactive tool will guide you through the process of developing a killer brand strategy. With exercises, examples, and tips inspired by the principles in the book, you’ll be able to set a strong and sustainable strategic basis for a brand that truly reflects your values and resonates with your audience. You can use this book as a complement to The Passion Entrepreneur, or use it as a stand-alone tool for building or strengthening your brand strategy.
What can you expect?
This beautifully designed, printable workbook will help you :
- Understand your true motivation for starting this business.
- Identify the skills and tools you have in your favor, as well as potential liabilities.
- Map out the competition and pinpoint opportunities for differentiation.
- Build a strong brand profile that includes your mission, vision, values, voice, purpose, and differentiating factors
- Create a detailed customer persona profile.
These exercises will help you lay down a strong strategic foundation for your business. This way you can find the easiest (and most effective) way to achieve your goals – both personal and professional.
How to use it?
This is a digital file – you can edit it on your computer or tablet, or print it and complete it by hand. This package includes two versions of the workbook: An A4 single-page version, and a foldable double-sided A5 version that you can print and staple to use as a booklet.
Although anyone, at anytime can use this workbook to build or improve their brand strategy, we recommend using it together with the book “The Passion Entrepreneur: Business mindset and Branding fundamentals for creative souls.” The book is a detailed and easy-to-read guide in business and brand strategy for anyone looking to turn their passion into a profession.
Who is this for?
Just like the book, this workbook has been designed for passion-driven entrepreneurs. No prior business knowledge is necessary! All concepts and exercises are explained in detail in very simple terms. Although we recommend you work out your business and brand strategy at the early stages of your business, this booklet would be useful at any time of your journey.
So – whether you’re just starting out in the world of creative entrepreneurship or looking to refresh your branding strategy, this workbook is the perfect tool to help you achieve your goals.
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